How many commercials does it take to get Best Buy mad enough to send a “Cease and Desist” letter to Newegg.com? According to Newegg and Maximum PC, just one. It seems that Best Buy felt “concerned” and “offended” when they found out that Newegg’s new advertising campaign seemed to be taking shots at the Big Electronics chain.

One of complaints Best Buy had on their “Cease and Desist” letter to Newegg was about a logo Newegg is currently using on their Geek On advertising where apparently the wording and colors, being similar to Best Buy’s “Geek Squad” services, might confuse consumers and take away some of their fame. I don’t know about you but in looking at Newegg’s logo, I can’t see how anyone would get confused. I use the word geek often, especially when describing myself and not once have I ever though of Geek Squad when doing so unless I was referring to them or Best Buy. How this can be considered a “Trade Mark” violation is beyond me. I don’t think the word “Geek”, the colors black and orange and the power button image are trade marked in any way that no one else can use them. I could be wrong but I seriously doubt it.

But this was not what really got Best Buy “upset”. It was this video that really got under Best Buy skin:

Their claim? That the blue shirt and the store layout in the video were similar to those in Best Buy stores giving the consumer the impression that the “deer-in-the-headlight”, “I-have-no-idea” employee in the video was a Best Buy employee and therefore making it seem that the smart one is actually the consumer. To be perfectly honest I can not only help but agree but can also testify to this being true almost all the time. Odds are if I was to do an experiment or a survey asking people if when going to a Best Buy store and asked an employee for assistance with a product, how often was the employee actually knowledgeable and helpful and you actually got what you wanted and give them the following 3 options “every time, sometimes, hardly ever”, I would likely have waaaay more people say “hardly ever”, followed by “sometimes”.

Let’s be realistic here folks, flipping burger and frying chicken nuggets at Burger King does not make you a chef, selling shoes at Footlocker does not make you a shoe expert and working at the computer or TV counter at Best Buy does not make you a geek or electronics expert. That’s why you don’t ask a Burger King employee about cooking tips, a Footlocker employee about shoe comfort and especially a Best Buy employee about which electronic device is best for your wants and needs. You best do you homework before you go to Best Buy or you may as well wear a sign around your neck that says “I’m with stupid” with an arrow pointing straight up.

I love the fact that Newegg posted the letter on their facebook page. Did Best Buy really think this letter was gonna make Newegg get down on their knees and beg for forgiveness? Comedy at it’s best people.